For the fifth consecutive year, consultant Interbrand has named Apple the most valuable brand on the planet. The value of the brand is $184 billion, according to the latest report, which is up 3% over last year’s figure. Some of Apple’s rivals are in the top ten with Google in second place. The Alphabet subsidiary has a brand worth $141.7 billion, 6% higher than the 2016 valuation.
Microsoft takes third place, and its 10% year-over-year hike in value means that the brand is worth $80 billion. Amazon, led by its Echo smart speaker, saw its 5th place brand rise 29% in valuation this year to $64.8 billion. Samsung was right behind in 6th place. The South Korean tech giant’s brand value is $56.2 billion, up 9% from 2016’s figure. With a stunning 48% increase in the value of its brand name to $48.2 billion, Facebook is the last mobile tech firm in the top ten.
Other important names in mobile tech include Intel (number 15) with a value of $39.5 billion, up 7% from last year. HP (number 53) saw its brand value drop 8% to $9.5 billion, and the Adobe brand (number 56) rose 19% this year to hit a value of $9.1 billion. Sony’s (number 61) brand is valued at $8.5 billion after a 2% year-over-year hike. The Huawei (number 70) brand name is now worth $6.7 billion after a 14% year-over-year increase.
Netflix made its first entry in the list, debuting at number 78 with a name worth $5.6 billion, and PayPal came in at number 80 with a value of $5.4 billion, up 12%. Taking spot number 100 is Lenovo. The owner of the famous Motorola name (which ironically did not appear in the top 100), Lenovo’s brand is valued at $4 billion, down 1% for the year.
You can check to see where your favorite company appeared in Interbrand’s top 100 valuable brands of 2017 by clicking on the slideshow below.