The M340i is the temporary range topper in the BMW 3 Series lineup until the arrival of the full-fat M3 later this year. It’s got a lot going for it even before playing with the configurator, but this one has a lot of the boxes ticked, including a paint-to-sample Individual paint made famous by Audi’s RS models. The sports sedan has been configured with a Nardo Gray shade nicely complemented by a series of carbon fiber bits and M Performance goodies.
YouTuber Joe Achilles had the chance to record a walkaround video with the M340i xDrive and he was joined on camera by a sales representative from Berry Heathrow BMW & Mini dealer in London who certainly knew what he was talking about. The sales rep actually configured the car and initially sold it to a customer who decided to bail out at the last minute, but he had no problems in finding a new owner. It cost about £60,000 (nearly $72,000 at current exchange rates), with the paint alone priced at around £4,500 ($5,400).
The BMW Individual shade adds about 6 to 8 weeks on top of the build time, meaning U.K. buyers could wait up to six months to get the M340i with a bespoke color like this. As the sales representative explains, the paint is not available on 1 Series and 2 Series models since the factories are not set up to accommodate this custom paint-to-sample hue, and it’s the same story with the “X” SUVs built in Spartanburg.
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There’s more to this M340i xDrive than its pricey paint as the performance sedan has also been equipped with an assortment of M Performance bits, including beefier front brakes and a carbon fiber finish for the trunk lid spoiler and diffuser. The interior contrasts the body’s finish with a Merino red leather upholstery and boasts a fancy aluminum trim on the dashboard.
While the M340i is a sedan-only affair in the United States, BMW offers the car as a wagon in Europe where it’s sold alongside a diesel-fueled M340d. It is available both body styles with a torquey engine ideal for carrying lots of luggage during extended trips.