When it comes to web design, most people naturally focus on the images that go on the homepage. Or what color the background should be. Those basic details are important, but it’s also key to remember that there are many elements of your website that also require attention too.
In today’s post, we will cover 4 areas of your website that you didn’t realize were important. While they aren’t always obvious, these elements still have a huge impact on your customer’s overall user experience. Not to mention if said customers can even find you at all. In no particular order… Don’t forget, you can always hire a local web designer to do the work for you.
Even though most websites have an about section, not many businesses use it to their advantage. In fact, many simply copy and paste the same company mission statement they’ve used for the last 20 years. Doing so is missing a huge opportunity to introduce not just who you are, but what you’re about to your customers. More importantly, what you can do for said customers too.
It can be challenging to write about yourself. That’s why it’s good to remember that your about page is a sales page. It’s your opportunity to introduce yourself and communicate to your visitors everything they need to know about why they should hang around. It’s not about writing an essay either, but by the same token, what you do say should give them all the information they need without simply prompting more questions.
If your website doesn’t have a blog, then you could be losing out on vital traffic. Blogs are fantastic for SEO, especially when they are formatted correctly and filled with relevant keywords. If you make the effort to post at least once a week, this also signals to Google that your website has fresh content added to it regularly, boosting your search engine rankings as a result.
But beyond boosting visitor numbers, your blog is also a more personal way to connect with your customers too. For example, if you own a small business, then your blog is a great way to introduce each of your employees. They can even write guest posts, and tell your customers what it is they do and how they can help them. Keep your blog relevant, but most of all don’t forget about it.
The FAQ section of your website acts as an excellent SEO exercise and can save precious time and resources. The name of the game is frequently asked questions, and this can involve customer questions as well as related searches on Google Trends. For example, ‘What are the health benefits of juicing’ would be an excellent FAQ entry for a juicer manufacturer.
By answering the questions your customers ask the most, this also frees up more of your employee’s time. After all, if customers can find what they need without having to contact you, this requires less of your time to answer them. Though, be sure to leave your contact information at the bottom of the page so they can still reach out if they need to.
Footers are often an afterthought because they aren’t the first thing visitors will see when they land on your website. But, they hold just as much importance as the rest of your website, especially as they appear on every page. You can even hire a web designer to create a custom footer that reflects your branding. Footers can be basic, corporate looking, or even super creative. Just make sure yours is well designed, as your visitors will definitely see it!
To Sum Up
If you’re not a seasoned web designer, it’s easy to overlook certain aspects of your website. Though for your website to be successful, you need to take a rounded approach to your web design. By ensuring all sections are performing effectively, this will help increase visitor numbers and ultimately boost your conversions too.