When considering marketing strategies, you might think having a law website up and running is all it takes to put your law firm on the map and boost your business. However, most lawyer website designers strongly disagree with this notion.
Although there are plenty of cheap (and even free) templates to pick from in different website builders, going for a ready-made website is never the best idea. Not only do these templates lack originality, but they can also cause issues down the road when it comes time to expand or add features to the site.
Luckily, there are various website design hacks that will significantly work to your advantage.
How to Improve Your Law Website Design
Are you far from satisfied by your law website or the results it yields? Perhaps it is time you made some improvements.. Here are five website design hacks that will bring out the best in it.
1. Unclutter Your Pages
When visiting your website, the chances are your visitor is stressed and looking for answers or help. The last thing they want is to comb through unnecessary detail to get the relevant information. Minimize the amount of information you publish on each of your pages and keep it relevant. If need be, opt for more linked pages to give additional details. As any design expert will inform you, white space can be your greatest tool in conveying a powerful message and keeping your visitor engaged.
2. Make Use of Photographs
We’ve all heard the cliché, “a picture is worth a thousand words.” Well, that also applies to your website. Ensure you get photographs that tell a story and do not need too many words to back them up. Avoid plain pictures of buildings, gravels, or any other overused photo in the law practice. Instead, use photographs that are alive and can evoke emotion in your audience.
3. Pick Your Colors Wisely
It does not take a design expert to know all colors have specific meanings and emotions attached to them. In their way, colors will always convey a message. It’s wise to think about the colors you intend to use on your website before plunging in with their use.
Pick colors that resonate with your purpose and values as a firm. You should then stick to them throughout the website. Consistency in colors evokes a harmony that is pleasant and non-distracting.
4. Highlight Key Sections
Highlights are the best way to draw your attention to crucial details on your website. For instance, if you want to draw attention to the testimonials given by satisfied clients? You could highlight them in various ways, such as using different colors or using borders to separate them from the rest of the texts.
5. Make It Mobile Friendly
Gone are the days when the computer was the only way to access websites. Technological advancements continue to evolve and so should your website. Most people today use their mobile phones to look up things on the internet. If your website is not mobile-friendly, they will probably click on another website rather than switch devices. As a result, you may end up losing potential clients. To avoid this, build up your website with mobile phone users in mind.
Feel Free to Explore
Law websites do not always have to be super serious. Your clients are probably having a hard time already. However, you should be careful not to lose your essence in a bid to be creative. If in doubt, reach out to a professional law website designer and have them advise you on what will work best for your firm’s website.