OnePlus today announced the results of a consumer study compiled by The NPD Group. This study captured the responses from 1,000 U.S. consumers who have purchased a smartphone priced at $600 and up over the last 12 months. The survey revealed that even in this era of larger smartphone batteries, users are charging their handsets multiple times per day and 43% are frustrated with how long it takes their phone’s battery to charge. 69% have to charge their device at least twice a day.
The majority of those responding to a survey said that they leave their phone plugged in for at least 40 minutes
Most people (64%) prefer to charge their phone overnight, while 33% are fearful that charging overnight or charging frequently will result in damage to the battery. It’s no surprise that the vast majority of stateside smartphone users charge at home (93%). About half as popular is the car (45%) or charging on a bus, subway, or on other forms of public transport.
The OnePlus 10T features 125W charging in North America
75% of survey respondents say that it is important for a new phone to come with a cable and charger in the box
There are various ways to charge a phone and 88% of those responding to the survey said that they use a wired charger to power up their handset. 46% employ a car charger, 28% use wireless charging, and 19% rely on a power bank. The latter number seems low.
And this information dovetails with a statement made by Robin Liu, CEO of OnePlus North America. Liu said, “Many smartphone device manufacturers have removed charging units from their smartphone boxes and engineered a new revenue stream, all from sales of their own charging devices. Rather than investing in R&D to improve charging efficiency and battery life, leading device manufacturers have maintained the status quo while burdening consumers with additional costs.”
And how much are those additional costs? For an iPhone, a Type-C power adapter will cost you $19. For a Pixel 7, a 30W Google USB-C charger is priced at $25. And a 25W USB-C power adapter for a Samsung Galaxy phone is $34.99 although this price includes a USB-C to USB-C cable.