The partnership was enabled and supported by Reliance’s sports and entertainment company RISE Worldwide.
Man City and Jio will come up with fan engagement activities that will be accessible through Jio’s digital ecosystem comprising JioTV, MyJio, Jio STB, JioEngage, and other applications and platforms.
The football club’s OTT platform CITY will be integrated into the JioTV platform providing fans in India further access to exclusive club content including match highlights, live Manchester City Women’s team, Elite Development Squad fixtures, matchday content, and City Studios documentaries.
JioTV is India’s leading digital video platform which provides over 900 channels in 16 languages across 12 genres which makes it the second biggest OTT platform globally with over 350 million downloads.
In addition to the Jio brand featuring across the Club’s in-stadia and digital assets, as part of the new deal Jio’s associate brands, RISE, and Viacom18 will also leverage several partnership rights across their football and sports offerings.
Reliance Jio Infocomm Chairman Akash Ambani said, “We are excited to announce Jio’s exclusive partnership with Manchester City in India through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives. We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.”
City Football Group Chief Executive Officer Ferran Soriano, said: “We’re pleased to welcome Jio as an Official Partner of Manchester City today. The Club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop these opportunities throughout the partnership.”
