MediaTek has announced a month-long program for 2023 to educate retailers and consumers about its premium and flagship technologies, including the MediaTek Dimensity 5G Series and MediaTek Helio G series and the smartphones that use them. The campaign will also provide information on the latest technology and solutions from MediaTek, such as integrated 5G, camera, video streaming, and gaming.
“MediaTek has consistently focused on enabling premium technology experiences for our consumers. With the 5G roll-out in India, we are now focusing on educating and generating more awareness around MediaTek technologies that power immersive consumers experiences. Consumers today are more aware of the technical parameters of smartphones and are increasingly enquiring about what goes inside a smartphone, such as chipsets. Consumers aspire for a reliable smartphone with various features, including faster performance, a better camera and a smoother gaming experience, i.e. a smartphone equipped with flagship capabilities,” said Anuj Sidharth, Deputy Director, Marketing & Communication, MediaTek India.
He further added, “Carrying on the success of our launch program last year, which equipped the retailers with in-depth chipset knowledge, this year, our campaign will further empower them to address the growing enthusiasm of consumers who are excited to know about the inside specifications of a smartphone. The Retailer Education Program would reach to an extensive number of retailers with various online and on-ground interactive engagements to educate and ensure that retailers and frontline staff are well-equipped to answer any consumer-related queries about the MediaTek Dimensity and MediaTek Helio series of chipsets.”
The program includes a thorough training and support module that will assist retailers and their associates in acquiring consumer-focused knowledge of the advanced smartphone features enabled by MediaTek.
As part of the education campaign, MediaTek held a seminar for key retailers in Delhi on January 18th called “Retailer Connect,” where they shared information about MediaTek chipsets and technologies. MediaTek representatives will also visit key retailers to provide education on the advanced capabilities of MediaTek technology solutions.
“MediaTek has consistently focused on enabling premium technology experiences for our consumers. With the 5G roll-out in India, we are now focusing on educating and generating more awareness around MediaTek technologies that power immersive consumers experiences. Consumers today are more aware of the technical parameters of smartphones and are increasingly enquiring about what goes inside a smartphone, such as chipsets. Consumers aspire for a reliable smartphone with various features, including faster performance, a better camera and a smoother gaming experience, i.e. a smartphone equipped with flagship capabilities,” said Anuj Sidharth, Deputy Director, Marketing & Communication, MediaTek India.
He further added, “Carrying on the success of our launch program last year, which equipped the retailers with in-depth chipset knowledge, this year, our campaign will further empower them to address the growing enthusiasm of consumers who are excited to know about the inside specifications of a smartphone. The Retailer Education Program would reach to an extensive number of retailers with various online and on-ground interactive engagements to educate and ensure that retailers and frontline staff are well-equipped to answer any consumer-related queries about the MediaTek Dimensity and MediaTek Helio series of chipsets.”
The program includes a thorough training and support module that will assist retailers and their associates in acquiring consumer-focused knowledge of the advanced smartphone features enabled by MediaTek.
As part of the education campaign, MediaTek held a seminar for key retailers in Delhi on January 18th called “Retailer Connect,” where they shared information about MediaTek chipsets and technologies. MediaTek representatives will also visit key retailers to provide education on the advanced capabilities of MediaTek technology solutions.
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