Digital marketing professionals have the advantage of being quite versatile for their roles. Some are great designers while others can handle nearly any copywriting project thrown at them. Earning extra money on the side is something that so many marketers do for various reasons.
Using your skills should be done carefully as you don’t want burnout occurring at your full-time gig. Earning extra money for a vacation or the holidays can be done in a matter of weeks. The following are ways that digital marketing professionals can earn extra money on the side. The following are a few ideas to make some money on the side as a digital marketer.
Create A Website And Improve The SEO Metrics
Creating a website when you already have domain names is not difficult. Improving SEO metrics using tricks that a digital marketing professional knows can help it rank quickly. Writing daily content and building backlinks could take a few hours daily. Income can be made from ads, sponsored posts, and influencer partnerships. YouTube influencers in the travel niche actually started as digital marketers with their channel being a side project.
Selling the website can be done through a reputable domain broker. There are so many companies that repurpose websites that have great metrics for various reasons. Ranking at the top of certain search engine keyword terms can add thousands of dollars to the price of a domain. There are a large number of factors that all impact the value of a website positively and negatively. A professional will be able to itemize these to give you an accurate idea of what your domain is worth.
Consulting For Small Businesses
The truth is that not all businesses can afford to invest in a digital marketing agency. The in-house team could be very small but need direction. Consulting services being offered at an hourly rate can be profitable for a person with the right credentials. A few hours a week can be all you have to do to have a huge impact on your bank account and the small business you are helping. Some companies want a person to help hire the right people for an in-house team but do not know what to look for. The opportunities are endless for people that were the director or marketing or director of SEO at a major agency.
Handle Content Creation For A Brand
A small brand might need content creation in a number of forms. You can source this out to writers that you know or handle the content project yourself. A great writer can knock out quite a bit of work in a matter of days. You could potentially write all of the monthly content for a small business in a full day of work. A prolific writer can handle newsletters, email blasts, and other types of copy. You can charge a high hourly rate or a per word rate depending on how productive you are. Video and animation creators can also do a great job for brands of all sizes.
Doing An SEO Audit On A Company’s Website
Doing an SEO audit with actionable tips and itemized fixes can be important. There are tools that can do this but cannot implement the fixes or give vague advice. Most of these tools are developed in order to get a company to reach out for assistance that would be paid. Charging a flat rate for SEO audits and another flat rate for fixes can be wise. There might be resistance from the in-house marketing team which does happen so the fixes you recommend might not be made.
Ask Your Current Company For Some Extra Work
Most digital marketing agencies utilize freelancers for certain tasks and not others. Y
u might be able to handle a certain aspect of a project and get paid as a freelancer. You want to refrain from asking for extra work if you are struggling to hit goals currently. This could be seen in a negative way as taking on more work is never wise when you already have issues with productivity.
Earning extra money could turn into something you want to do full-time. So many marketers have gone out on their own to offer services so they can make their own schedules. The amazing part of earning remotely is that you can improve your lifestyle simply by relocating around the globe. Digital marketing is a booming industry with so many opportunities to earn with exciting companies.
