et catalyse: Today’s consumers don’t buy a product, they enter an ecosystem: GSK’s CMO | ET Catalyse Episode 25 – The Economic Times Video

The FMCG space has changed and evolved rapidly in the past few years, and so have FMCG marketers on their approach towards reaching out to consumers. On the latest episode of ET Catalyse, Deepak Ajwani, Editor of the Economic Times Digital, sits down with Anurita Chopra, Chief Marketing Officer, India Sub-Continent at GSK Consumer Healthcare; to discuss how their marketing strategies have changed, and why the consumer of today does not just buy a product but buys into an ecosystem.ET Catalyse provides a platform for in-depth conversations and associations with some of the most notable names in advertising, marketing, technology, and digital media.►For Partnerships & Panelists Opportunities, please visit – https://etcatalyse.com/become-a-panelist►For more ET Catalyse content – https://etcatalyse.com/