Apple’s iPad line absolutely dominates the tablet market
International Data Corporation (IDC) analyst Francisco Jeronimo has declared that the iPad lineup accounted for 31.8% of global tablet shipments between January and March, making Apple the number one brand. The brand’s success was spearheaded by the entry-level iPad (2021), which debuted in September and starts at $329 in the US. It was not only Apple’s best-selling iPad but also the most popular tablet worldwide.In second place followed the well-reviewed and long-awaited iPad mini (2021). Apple’s mini-branded iPhones have severely underperformed in recent years — to the point that the size is being discontinued this September — but the latest data suggests that there’s still a lot of demand for mini-sized tablets.
Completing the top 3 was another iPad — the iPad Pro (2021). Apple’s high-end tablet comes in two sizes and starts at $799, but that high price hasn’t dissuaded customers, with the latest iPad Pro outselling every Android tablet on the market. That’s certainly no mean feat.
Samsung continued as the second-largest tablet brand
Samsung followed Apple in second place with a 21.8% market share in the global tablet market, with the two brands executing a strong duopoly in the segment with a combined market share of almost 54%. Details about Samsung’s performance are scarce, although the company’s affordable Galaxy Tab A 8.4 (2020) did prove popular enough to become the world’s fourth best-selling tablet, as well as the best-selling Android tablet.
Amazon beat Lenovo to third place in the tablet market
Now that Huawei has been removed from the equation, there’s often a tight battle between Amazon and Lenovo for third place in the tablet segment. Last quarter, Amazon was the winner. The company behind Fire tablets captured almost 10% of the market — 9.8% to be exact. It offers a small but popular portfolio of affordable tablets, led by the Fire HD 10 and HD 10 Plus models that launched around a year ago.Amazon also sells two smaller and even cheaper devices, the Fire HD 8 and HD 8 Plus, but these have been around for almost two years and are due for an upgrade soon. Once they’re refreshed, Amazon stands to gain even more share.
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