TrueCar estimates that the average transaction price rose 14 percent in May to more than $44,000 industrywide. At GM, the average transaction price for a new car or light truck last month was $50,566, up 9.1 percent over May 2021, TrueCar estimates.
Before the price adjustment, the cost of the Hummer EV pickup and SUV ranged from more than $110,000 for Edition 1 of the pickup to nearly $80,000 for base trims of the truck and SUV. Pricing excludes delivery fees.
GMC began deliveries of the Edition 1 pickup late last year. Edition 1 of the SUV is slated to launch early next year. Lower trims of both the pickup and SUV are scheduled to launch through spring 2024. The base model, which won’t be available until 2024, will see pricing rise about 8 percent under the adjustment announced Friday.
The next pickup trim to launch will be the Hummer EV 3X this fall. Late this summer, customers with an existing reservation can customize the 3X with options and packages ahead of submitting an order. The customization includes paint color, an off-roading package, Watts to Freedom, which allows drivers to accelerate from 0 to 60 mph in about three seconds, and more.
U.S. deliveries of the Hummer EV pickup totaled 99 in the first quarter.
