Apple Search Ads provides opportunities for developers of all sizes to grow their business. Like our other advertising offerings, these new ad placements are built upon the same foundation—they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.
As for when will the new App Store advertising spree happen in earnest, Apple only said that the ad locations are now in their alpha state and it will “soon” start rolling out the testing phase, so don’t be surprised if ads appear on your iPhone application store in tabs where there were none of those pesky little nuggets were present before Apple’s move.