Some of Amazon Fresh’s “top picks” of priced matched items include the Warburtons Soft Tiger Bloomer White 600g loaf for £1, the 637g pack of Birds Eye Chicken Dippers for £3.50, and Kellogg’s Special K Original Breakfast Cereal 500g box for £2.50.
The price match offers extend to cleaning products too, with Persil Colour 3-in-1 capsules and Andrex toilet roll also price matched, among others.
As for meats and seafood, Amazon’s 12 British Pork Chipolatas (375g), Amazon’s Two British Lamb Leg Steaks (300g) and Mowi Piri Piri Slow Roast Salmon fillets (180g) are matched and locked.
This is the same for dairy and desserts such as Lurpak Spreadable Slightly Salted Butter Blended with Rapeseed Oil (500g) and Philadelphia Light (165G), among numerous others.