Analyst sees no major impact to Apple’s stock if it is forced to make changes to App Store policies
In some markets outside the U.S., Apple is being forced to make changes to its long-time policy that prevents developers from promoting third-party in-app payment platforms. This policy has enabled Apple to collect its 15% to 30% cut of in-app revenue generated by the App Store. A big change to Apple’s policies took place on March 30th when the company announced that “reader” apps can send subscribers links to membership sites where customers can sign up for service or otherwise manage their accounts.
Analyst says that Apple’s shares will not be impacted in the long term by allowing alternative payment platforms for the App Store
The bottom line, Apple will not hurt its bottom line by allowing third-party payment platforms to handle transactions for these apps. Chatterjee says, “This suggests that in a worst case scenario where all reader app consumers circumvent App Store payments altogether, which we see as highly unlikely, the impact would be limited to 1-2% of EPS.”
