Apple might surprisingly announce new devices today

By Krishna Rao On Jan 17, 2023

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Apple could announce a bunch of new devices today, January 17, via a press release on its pressroom website today, says leakster Jon Prosser on Twitter. This is what the rumor mill has been buzzing about in the past few hours, and people are speculating about the possible releases we might get out of these surprising announcements.

So, don’t expect Tim Cook to suavely appear on stage with an uplifted “Good morning!“; instead, keep Apple’s newsroom site handily open in a new tab.

The current consensus is that we’re likely getting treated to an annual MacBook Pro refresh, which could put the latest Apple M2 Pro and Apple M2 Max chipsets inside the 14-inch and 16-inch laptops. Their current versions are powered by the M1 Pro and the M1 Max, but since the MacBook Air scored an M2 refresh last year, it’s now time for the more premium MacBooks to get some love. Design changes are not expected, only hardware improvements.

The Mac mini is also likely getting some M2 love, as the current top model is also powered by Apple’s M1 pioneering in-house chip. No design changes are expected on that device as well.

We don’t expect any new mobile devices to get announced via a press release, so don’t hold your breath for new iPhones, Apple Watches, or iPads to break ground. While we generally expect Apple to showcase new colors for some of these devices, most likely the iPhone 14 lineup and (hopefully) the Apple Watch Ultra, Cupertino will likely announce these design changes at a dedicated keynote sometime in the upcoming months, when Apple usually holds a spring event.

Although we’ve been hearing tons of rumors about Apple’s AR/MR headset that’s seemingly scheduled to release this year, we don’t see Apple unveil a brand new product category and a proof-of-concept device via a boring press release. If anything, we’d see Apple’s long-rumored VR headset unveiled at a dedicated event, possibly the spring one that we already told you about. Previously, information popped up that despite the importance, the AR/MR headset might not get its dedicated event, but merely be an important topic of a larger keynote.

As a refresher, Apple will also be hosting the WWDC’23 software-centric event in early June.

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