Apple Music to sponsor Super Bowl halftime show amidst push into sports

By Krishna Rao On Sep 23, 2022

Snoop Dogg performs at the Super Bowl halftime show in 2022. | Photo by Michael Owens/Getty Images

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime show in February this year, which featured performances from Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. The New York Times reports that the NFL had been shopping the sponsorship deal around for around $50 million, though exact terms of the finalized deal were not made public.

The deal comes as Apple and other streaming service operators are increasingly looking to sports as a source of growth. Apple has already inked deals to broadcast Major League Baseball and Major League Soccer games on Apple TV Plus, while rival Amazon…

TEMU Affiliate Program 2024: Earn Up to £100,000 a month!

Mar 28, 2024

How is eBPF Revolutionizing Kubernetes Scaling

Jan 20, 2024

Read original article here

Denial of responsibility! TechnoCodex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.