Apple versus the world
You may want to remember this name
When adding basic smartwatches that run a “lighter version” of an operating system than Watch OS or Wear OS to the equation, Huawei slips from fourth place to fifth and a little brand called Noise makes the overall podium. This is a company based in India that folks in the Western Hemisphere might be completely oblivious to despite ruling the global “basic” segment right now.
This is a smartwatch sold by Noise in India at a ridiculously low price.
That division’s second and third-largest players are not exactly big outside of India either, highlighting the country’s key role in the latest quarterly growth of the smartwatch market as a whole.
Yes, total smartwatch shipments are up by an incredible 30 percent year-over-year, and India just so happens to be the biggest market of them all for the first time in history, overtaking the US. As you can imagine, that poses quite a challenge to the likes of Samsung and Garmin, which are not extremely popular around those parts.
But Garmin, for instance, can certainly rest assured knowing its “flat” shipment numbers are offset (at least for the time being) by the highest ASP (average selling price) in the entire industry. Yes, that’s even higher than Apple’s, at “about” $365, which obviously guarantees some very chunky profit margins on each and every smartwatch sold around the globe.