Apple will Now Allow Third-Party Store Alternatives in Europe Following EU Mandate


Apple and iOS are known for being pretty closed off from other app stores. For over a decade, the only place you could download applications would be from the App Store (comparatively, Samsung phones could access Samsung’s own storefront and Google Play, respectively). But, at least, the landscape seems to be changing if a recent report by Bloomberg is to be believed.

Due to regulation changes in the European Union, Apple’s begun work on a project that will “allow alternative app stores” on iPhones and iPads. This breaks the 15-year tradition that iOS products had and could launch about as early as iOS 17 when that releases next year. However, for the time being, this feature will only be available in the EU (and its respective countries).

What’s interesting to note is that this is a sort of waterfall effect from the Epic v. Apple lawsuit that took up a fair chunk of 2020 and 2021. If you remember, Apple went and removed Fortnite from the store after Epic gave players an option to pay the developers directly, which circumvented rules set in place on the App Store (a 30% cut of generated revenue).

That lawsuit ended in Fortnite still being removed from iOS devices to this day. However, both companies lost out massively in the very public debacle. Well, at least until Epic Games found a workaround. In reality, the lesser of the two evils (that being Epic) won out in the long term, as Apple is making changes to its 15-year traditions; a great case of “the worst person you know made a great point” (in this case, a company).

Anyways, back to the ramifications of the iOS changes. Reportedly, Apple’s given thought to maintain some security requirements even for things outside its store. One such method of this is requiring verification in some manner, which is an avenue that Apple could monetize. This story is currently still developing, and we’ll provide updates where available.

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