Apple’s list of “Must-Have Apps” leaves out three big names and this could be why

By Krishna Rao On Apr 3, 2022

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You might not know it, but Apple has a list of “must-have” apps that it recommends for new iPhone users. No, it is not a popularity contest as the list is curated by Apple and isn’t based on the number of iPhone users who have installed it. On the list you’ll find plenty of household names such as Snapchat, YouTube, Google, Gmail, Amazon, and TikTok.

These are the apps that Apple recommends you install first on your new iPhone

You can find this list when you first open the App Store. Under a heading that reads “Must-Have Apps,” you’ll see “Essential apps to get started.” The apps listed are:

Snapchat
Discord
Cash App
TikTok
YouTube
Gmail
Amazon
Bumble
Reddit
Hulu
Disney+
Venmo
Tinder
Shein
Pandora
Starbucks
SoundCloud
Widgetsmith
Walmart
Picsart
Amazon Prime Video
HBO Max
YouTube Music
Duolingo
Twitch
LinkedIn
ESPN
Hinge
Calm
Paramount+
Crunchyroll
DAZN

Apple must feel that iPhone users are lonely since the list includes a trio of dating apps. But even more interesting is the fact that, as first noted by Inc. Magazine, Facebook and none of the other apps under the Meta corporate umbrella are included in the “Must-Have Apps.” That means that the list excludes Facebook, Instagram, and WhatsApp. While each of these apps has more than one billion users and many iPhone users have downloaded them on their phones, Apple did not feel compelled to include the three on its list.

Apple’s list of Must-Have Apps leaves out Facebook, Instagram, and WhatsApp

The reason why might date back to Apple’s unveiling of its App Tracking Transparency (ATT) feature in 2020. When first announced by Apple, Facebook Chairman and CEO Mark Zuckerberg attacked Apple for allowing iPhone users to decide whether they wanted to be tracked by apps across the internet and via apps. Without trackers, advertisers wouldn’t know what products iPhone users recently had been looking up online.

This could be why Apple doesn’t consider Facebook, Instagram, and Whats App to be “Must-Have Apps”

But the main thing about ATT as far as Facebook is concerned is that it would cut Facebook’s revenue since those companies serving up ads could no longer hone in on promoting the type of products that iPhone users were interested in. Less interest equals fewer clicks on ads resulting in less revenue for Facebook. Zuckerberg was so steamed when Apple first announced ATT that he paid for full-page advertisements against the iOS feature.

Earlier this year, Facebook said that Apple’s ATT would cost it as much as $10 billion in revenue in 2022. However, small businesses are reporting that lately, their ads have been performing better. Still, there seems to be no love lost between Apple and Facebook, and Apple’s decision to omit Facebook, Instagram, and WhatsApp from its list of “Must-Have Apps” might be some type of power play on Apple’s part.

On the other hand, Apple might be concernerd by Facebook’s history of allowing subscribers’ personal data to be sold to third-party firms. After all, as you might recall, the company was involved in selling user data belonging to 87 million users to Cambridge Analytica. With Apple promoting privacy as a major iPhone feature, the gang in Cupertino might not want to be seen recommending apps owned by a personal data sieve-like Facebook.

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