Asda extends 10% off offer for emergency workers with Blue Light Card | Personal Finance | Finance
Supermarket giant Asda has announced it will be extending its partnership with Blue Light Card until spring next year, offering front-line workers more time to make the most of the valuable 10 percent discount saving in stores. Blue Light Card is a discount service for the emergency services, NHS, social care workers and armed forces, and currently has close to three million members across the country.
The discount is available in all of Asda’s 635 stores across the UK and includes food and drink, George at Asda clothing and homeware, toys, gifts and optical.
Blue Light cardholders will receive the discount by presenting their own, valid, Blue Light card and ID at the checkout.
The discount extension for cardholders is to acknowledge the amazing work they do each day to keep everyone safe, Asda has said.
Mohsin Issa, Asda’s co-owner, said: “We are delighted to have extended our partnership with the Blue Light Card into its third year until the end of March 2023.
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“Our emergency services personnel do an incredible job and we’re happy to be able to continue this discount, along with our own Asda Rewards loyalty scheme and our everyday low prices, into the new year.”
Tom Dalby, CEO at Blue Light Card, commented: “We’re incredibly proud of our partnership with ASDA and understand how much it means to our members, especially at this time of year.
“The exclusive 10 percent discount across food and soft drinks, George clothing and homeware, toys, gifts and optical helps to support families and individuals across the UK during what is a tough period for many and really highlights ASDA’s appreciation of NHS staff and other frontline workers.”
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Founded in 2008 by ex-police constable CTO Steve Denny and business partner CEO Tom Dalby, Blue Light Card was launched to provide those working in the “Blue Light Community” with discounts as a thanks for the tireless work they do to keep the nation safe, healthy, and supported.
With more than 15,000 partner retailers within the Blue Light Card portfolio, members are able to access exclusive discounts across restaurants, holidays, days out, and online and in-store retailers.
The Blue Light Card is available to purchase for £4.99 and is valid for two years for employed staff members of the following groups:
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Commenting on the savings offered, CEO Mr Dalby said: “Many of those working in the Blue Light community will be working long shifts throughout the festive season, which makes finding time for Christmas shopping difficult.
“I’d encourage any frontline worker that’s not yet a member to apply for a card early to ensure they don’t miss out on fantastic deals and some great Christmas savings.”
People can register for a Blue Light Card membership online here.
