Automattic’s website ad tool could give Instagram and Facebook ads a run for its money


Automattic has extended the availability of an ad tool available for WordPress websites via Jetpack (opens in new tab) and (opens in new tab).

First introduced in April 2022 by Tumblr, the Blaze ad tool now lets users reach a wider audience, with an estimated 13.5 billion impressions per month across hundreds of millions of sites and Tumblr pages.



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