The consulting firm, named Targeted Victory, is one of the top consultants to the Republican party which is why it is bringing the same techniques it would use in an election, to the tech world. Internal emails shared with The Washington Post showed that the consultants tried to portray TikTok as a danger to U.S. families and children.
For those unfamiliar with TikTok, it is a short-form vertical video app that records and streams clips ranging in length from 15 seconds to 10 minutes. Content includes jokes, pranks, lip syncs, musical performances, dancing, and even iPhone tips.