Brabble, the social network known for its ability to combine all forms of media (audio, video, pictures and text) in one app platform, is shifting gears to more heavily promote its patented *StarTags technology. A *StarTag link in an advertisement essentially tags that ad, allowing users to post it on other social networks, such as Twitter and Facebook. Brabble founder Patrick Mackaronis expects to be working with more than 100 social networks using *StarTags come 2019.
“When anyone clicks on the advertisement, whether it’s on Brabble or any other network, their online profile is tagged, you get their online data,” said Mackaronis in an interview. “So the seller now learns their customer base. This way they can now be marketed with other products of interest. The *StarTag monitors all the transactions, traffic, activity, the metric and when a transaction occurs, we track a revenue share commitment back to Brabble, or any other network where the transaction took place.”
Not that the Brabble app is disappearing. The network and app, which had about 500,000 users, will be re-launched later this year.
But, starting in 2019, the *StarTags technology will also be available in a SaaS (software as a service) model, where companies can buy monthly subscriptions to use the *StarTags technology in online advertisements.
Why the change?
Patrick Mackaronis says he and his team realized that Brabble was evolving into more of a technology company and that the *StarTags feature was “more valuable than we realized.”
“We focused to drive *StarTags to the forefront of the company,” he adds. “Now we’ve become a company where *StarTags is our leading tool, the leading feature and we now have the ability to licence the *StarTags technology to other companies.”
Mackaronis says that means Brabble will have the ability to help online sellers and e-commerce businesses magnify their online sales, capture data, share to multiple networks and tap into existing databases of customers.
“The third piece is to simplify the checkout and shopping process,” he notes. “With *StarTag you also simplify things to 1-click shopping rather than 10 or 15 clicks and leaving networks, going to different websites.”
Patrick Mackaronis, who founded Brabble in 2014, has a long history in marketing. While still in college, he founded an events marketing company, targeting colleges in the New York City area, as well as local bars and nightclubs. The company eventually grew to a national, coast-to-coast operation.
“We did some pretty big events over the years, but marketing for other companies, it was limited,” he says. “That’s when I created Brabble and developed the *StarTags technology.
“Now with Brabble in social media and as a standalone product, it gives sellers and promoters the tools to utilize social media, much easier than what currently exists.”
Mackaronis notes that although over 3.5 billion people use social media worldwide every day, businesses still struggle to generate revenue and monetize social networks.