Britons are creating £7 billion of revenue a year through online reselling | Personal Finance | Finance


Brits have created £7 billion worth of revenue in a year by reselling items online, new research has found.

Over half (54 percent) of Brits aged 16+ are reselling items on online marketplaces according to a survey completed via censuswide for independent parcel carrier, Yodel.

The survey found that the 29.5 million ‘microsellers’ across the UK are earning an average of £246 a year, with nearly three quarters (74 percent) having started in the last five years.

People in Wales are earning the most, with microsellers making an average of £538 a year, followed by Greater London (£405) and the East Midlands (£242).

With the sharp rise in second-hand selling online, Yodel has seen customer-to-customer volumes surge by more than 200 percent in the last two years.

The survey found that the most common reason for buying second-hand was saving money (69 percent).

Other key considerations included being more eco-friendly (37 percent). and buying items no longer being produced (21 percent).

Yodel’s Microsellers Guide, which surveyed over 2,000 UK adults, also uncovered Briton’s attitudes towards buying second-hand, with the quality of items considered the most important factor (56 percent), with low cost or free shipping (46 percent), the value of the item (41 percent), and the rating of the seller (32 percent) as the other top priorities.

Charity shops remained the most popular way to buy second-hand items (35 percent) but online marketplaces, such as eBay (30 percent) and Vinted (27 percent), are also very popular destinations for UK consumers looking for preloved products.

For Brits hoping to start selling online, Yodel recommends flexibility and convenience to attract buyers.

Over half of respondents (52 percent) said if a seller doesn’t accept returns, they would not purchase from them and over a third (34 percent) prefer picking up parcels from local stores because it’s more convenient.

The data also shows how consumers are increasingly expecting retail level quality in packaging and customer service when buying preowned.

Over half (55 percent) of Brits say they are more likely to rebuy from a seller if it arrives in high quality packaging, whilst 60 percent are more likely to purchase from a seller again if they follow up with them to check they’ve received their order.

The Microsellers Guide from Yodel is a comprehensive look at the online second-hand market, providing tips and guidance for those looking to start selling their unwanted items via online marketplaces. It is available for download here.

Mike Hancox, CEO of Yodel, said: “As the affordability and sustainability of our buying choices becomes more front of mind, the preowned market has boomed, and this growth has completely transformed the ecommerce industry.

“At Yodel, we’ve seen the effects of this in the significant and sustained growth in demand for our Yodel Direct delivery services, which has shifted our business portfolio from a strictly business-to-consumer operation to one that also specialises in consumer-to-consumer deliveries.

“Our Microsellers Guide provides insights gathered from our research and experience working with platforms like eBay and Vinted to give the over 14 million UK consumers who are interested in selling online support with getting started.

“We’re already seeing some people turn small scale reselling into lucrative businesses and we hope with this guide, more people will be able to explore opportunities to earn additional incomes and live more sustainably.”



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