“We’re partnering with Salesforce so all businesses that use their platform can use WhatsApp business messages to answer customer questions, run marketing campaigns, and sell directly in chat. More and more people prefer to communicate with businesses over text. That’s why we launched our Cloud API earlier this year and are now partnering with Salesforce,” said Zuckerberg in a Facebook post.
New integration will help businesses build experiences to chat with customers on WhatsApp, while being able to manage communication directly from the Salesforce platform.
“We want more people to benefit from faster, richer interactions, and we continue to invest in ways to make it quick and easy for businesses to get up and running on WhatsApp. Today we’re taking a big step in making our WhatsApp Cloud API’s powerful capabilities easily available to all Salesforce customers globally, through a new partnership that will enable these businesses to offer new experiences right on WhatsApp and easily manage these across Salesforce Customer 360 applications,” said Matthew Idema, VP of Business Messaging at Meta.
By partnering with Salesforce, the world’s largest CRM platform, many more businesses will be able to use WhatsApp to connect with their customers seamlessly. “For example, as a part of the pilot for the integration, L’Oréal group brands will use WhatsApp to reconnect with consumers who had previously left items in a shopping cart and will send them coupons and offers, right on the chat thread,” the company said in a statement.
The company will offer businesses on WhatsApp free, secure cloud hosting services provided by Meta.
