“The company earned both UDR 1,500 and UDR 2,000 marks for its smartphone OLED display. As the UDR mark indicates the brightness excellence of a panel, Samsung Display’s OLED display, which acquired this mark, proves that it has been verified by a global leading verification company for its ultra-high-brightness capabilities, up to 1,500 or 2,000 nits, respectively,” the company said.
Significance of UDR mark
A display plays an important role in a smartphone experience. Since ultra-high-definition content is on the rise, a screen’s brightness range and ability to sustain it has become one of the key performance metrics for displays, the company said. Samsung’s new display technology is claimed to show “more realistic quality with rich colour expression.”
“The brightness of a display is a factor that has a great influence on the consumer experience of smartphone image quality and performance. With its distinctive technology and business experience in the OLED field, Samsung Display will continue to lead the market with differentiated products based on consumer-oriented technology,” said Hojung Lee, head of product planning team for small and medium-sized display division at Samsung Display.
Smartphone display most important
Samsung notes that the brightness of a smartphone screen is more important than the brightness of TVs, monitors, and laptops. This is because smartphones are used both outdoors and indoors.
“For better screen visibility on smartphones when used under daylight conditions, Samsung Display improved display brightness while maintaining the efficiency of power consumption and organic material,” the company added.
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