Chingari: Short video apps Roposo, Chingari, Trell focus on monetisation as competition heats up

New short video apps, including Roposo, Chingari, Trell and Bolo Indya, have started monetising their platforms with advertisements, hashtag brand campaigns and social commerce as they race to fill the gap left by TikTok, the banned Chinese app.With the advertising market rebounding after the Covid19-led lockdown, the approach of the festival season and a cash-guzzling business to run, platforms have signed up top brands, including e-commerce