He will report to K Madhavan, President & Country Manager, Disney Star.
In this role, he will be responsible for overall advertising revenues of Disney Star’s television and digital businesses and for driving growth through transformative sales and channel strategies, creating alliances and business development.
Ajit will also develop the long-term vision and define the strategic direction of the sales organization.
Ajit joins Disney Star from ShareChat and Moj where he was Chief Commercial Officer, responsible for driving monetization, leading marketing efforts and content partnerships.
Prior to ShareChat, Ajit was the Global President of Wavemaker, a WPP group media agency, and before that, did a three-year stint with Maxus (WPP) as its CEO for Asia Pacific, based in Singapore.
“Ajit is a highly respected and well regarded professional within the advertising and marketing fraternity. I am confident that under his leadership, we will be able to unlock significant value and create more opportunities to further grow our market leadership,” said K Madhavan.“The advertising market in India has already crossed Rs 100,000 crore and is expected to be among the fastest growing in the world this year. This, combined with Disney Star’s status as the Country’s leading Media & Entertainment Company, allows for tremendous opportunities by which we can create ground-breaking solutions to drive growth for our clients. I keenly look forward to being a part of a great company, best-in-class content and a superb team,” said Ajit Varghese.
