At the highly anticipated drupa 2024, the world’s leading trade fair for printing technologies, Jonathan Tame, Managing Director of Two Sides Europe, shared insightful perspectives on the evolving landscape of print and paper industries.
Interviewed by Two Sides Nordics country manager Magnus Thorkildsen, Jonathan emphasized the ongoing relevance and sustainability of print media in an increasingly digital world.
Did you manage to watch Jonathan’s presentation live at drupa, the Cube, on Saturday 1st of June? If so, let us know your thoughts. If you have any questions around sustainability in our industry and its products, or about Two Sides more widely, contact [email protected]
Sustainability: A Core Focus
A significant part of the conversation revolved around sustainability. Jonathan highlighted the efforts made by the paper and print sector in adopting eco-friendly practices. He mentioned that modern paper production has become increasingly sustainable, with responsible sourcing of raw materials and advancements in recycling technologies. The industry’s commitment to reducing its carbon footprint and promoting sustainable forestry practices has also been crucial in reshaping public perceptions.
Innovation Driving The Industry
Innovation remains a cornerstone for the future of print. Jonathan discussed how technological advancements are enhancing the efficiency and capabilities of print technologies. From digital printing to smart packaging solutions, the integration of technology is creating new opportunities and applications for print media. These innovations not only improve the quality and versatility of printed materials but also contribute to more sustainable production processes.
The Role Of Two Sides
As Managing Director of Two Sides Europe, Jonathan Tame reiterated the organisation’s mission to dispel common myths about print, paper, paper packaging and the environment. Two Sides actively works to inform and educate consumers and businesses about the environmental credentials of the paper industry and its products. By promoting accurate information and supporting sustainable practices, Two Sides aims to ensure that print remains a viable and respected medium in the modern media landscape.
For more content on drupa 2024, check out this Q&A With Sabine Geldermann – Director drupa.
