“The campaign springs from a simple notion: Ford drivers do amazing things with their vehicles,” Eric Helin, global executive creative director at Wieden+Kennedy New York, one of five agencies involved in the campaign, said in a statement. “These aren’t isolated examples, or one-off collabs with celebrities, they’re authentic stories,” he said, noting that he hopes the new “Built Ford Proud” work is “just the beginning of telling” Ford owners’ stories.
In addition, there will also be a number of video and merchandise tie-ins with the campaign’s three stars.
With Sweeney, known for her roles in hit series including “Euphoria” and “The White Lotus,” Ford will be debuting a “female-forward workwear collection” that it’s producing in collaboration with Dickies, according to a statement from the company. In support of the campaign, she will also host a series of vehicle maintenance tutorials on her TikTok channel, Syd’s Garage, which boasts 1.5 million followers.
