According to the reports, Google may be planning to offer an Android app subscription service on the Play Store. XDA and Kieron Quinn have discovered both code references and a Google Opinion Rewards survey hinting at a “Play Pass” app subscription service. According to the survey, it might offer “hundreds of dollars” worth of apps and games for an unspecified monthly rate.
XDA has previously published some references to a “Play Pass” service that was discovered in the Google Play Store. There is a reference saying “PLAYPASS_SUBSCRIPTION” from the few lines of code. The latest version (12.3.19) of the Play Store was confirmed that it still features the following strings found by Kieron Quinn.
Aside from the discovered strings, XDA has also recently received a Google Opinion Rewards survey asking about a “Pass.” The said survey has mentioned that “the service would include hundreds of dollars of apps for a monthly fee, and would be called ‘Play Pass”.
The Play Pass subscription service might let users pay a monthly fee to get an access to a number of premium games that can be purchased individually. The apps seems to include some sort of DRM feature so that they’ll be automatically disabled or deleted if a user cancels the subscription of it is expired. Well, this might be a great opportunity as a lot of people prefer an all-in budget wise subscription instead of purchasing them one by one.
As a lot of great games is already available in the Play Store, Google would need to have more expensive or premium game titles that will convince the users to pay for the subscription and make them feel that the service is worth the cost. This might be a new addition with the recently added features for Android developers such as Instant Apps, demo paid games and In-App Updates that are considered as a useful feature for large downloads.
Google might be planning to increase its revenue on the Play Store as the studies suggest that Google Play is not generating as much revenue per download as Apple’s App Store. Google’s intention and plans are still unclear, and we will only get to know more about it upon their announcement. So stay tuned with TechnoCodex to be always updated.
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