Guest posting can help get your name out there and get you noticed. If you’re looking to raise the profile of your business, whether it’s a new startup or an established brand, guest post on another blog; this will give you a chance to prove yourself and show off your knowledge.
A blog is a platform for establishing credibility among your clients and prospects. By publishing a blog post on another site, you gain exposure to their readership, which can give your business an air of authority. Some sites receive much more traffic than the average website. Getting a spot on such sites enables reaching a much wider audience.
If you’ve heard about guest posting before but don’t know where to start, there are a few guidelines to follow before emailing blogs.
Do research
First, if the blog is in your field, they will have a guest post policy, so read it thoroughly or check their FAQs for details on how to submit one. Make sure that when you’re pitching an idea, you do some market research beforehand and find out what else they have covered on the site. If they keep publishing posts about a certain topic, it might not be worth your time suggesting one.
Consider The Audience
Make sure the business and its audience relate to your blog. Think about your audience and how you could share valuable information appealing to their needs. Think about why you would be a suitable candidate for writing a post on their site. It’s worth keeping in mind that you need to add value by providing strategic and relevant information, not just plugging your business.
Establish Credibility
One of the most important points to adhere to when guest posting is making sure you have a good reputation. Your blog should be seen as an authority in your field. So, if you have been around for a while and have built up a good reputation, this will carry over well. This means that potential clients or customers looking around online will be more likely to trust you. Be sure to share your experience in the industry, whether it comes from years of experience or relevant qualifications.
Make An Agreement
If possible, sign an agreement with the site owner. An agreement could mean getting some form of compensation for your post, e.g.: money, free products, etc., which can help with your business. You could also get a link to your website, which will give it more exposure, as well as a link to any social media profiles. This can be great for increasing followers and building up a presence on those sites.
Do not spam
Secondly, never send out mass emails to hundreds of blogs and ask them all for a guest post; this is seen as spam and will make you look like an amateur. If you think that the blog you’re pitching to would be interested in what you have to say, send them an email that isn’t too long and is specific.
Do Not Plagiarize
Do not copy old posts from other sites and paste them into your pitch. Instead, write an original guest post that will be interesting to their readership.
Be Careful About Guest Post Content
Sometimes it might seem like a good idea to get someone else to publish your material on their site, but this can sometimes backfire. If you don’t make the distinction between the two businesses clear enough, there is a chance that it could appear as plagiarism.
Finally, guest posting on another blog can help you give your business a much-needed boost; by publishing something of value, people will see you in a new light. Not only will they view your business more positively, but gaining exposure like this is great for SEO. With all the benefits that guest posting can have, it’s best to get started today. Help your marketing strategy and buy guest post today.
