Eyeing a windfall of close to Rs 50,000 crore, the Indian Cricket Board on Tuesday floated the media rights tender for the 2023-2027 IPL seasons.
The BCCI will arrange an e-auction for the new bidders for the first time in IPL history and it will commence from June 12, the board’s secretary Jay Shah said.
“With two new teams, more matches, more engagement, more venues, we are looking to take #TataIPL to newer and greater heights,” Shah posted on his Twitter handle.
“I have no doubt that with this process there will not only be revenue maximisation, but also value maximisation, which will benefit India cricket immensely.”
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