As part of the deal with the Board of Control for Cricket in India (BCCI), KKCL will don the brand Killer logo on Team India’s kit until 31st May 2023. The brand will be displayed on the right upper chest of the Team India jersey.
KKCL replaces e-sports platform MPL Sports, which had inked a three-year deal with BCCI in November 2020 that was to run till December 2023. MPL was paying Rs 65 lakh per match as the official kit sponsor.
The sponsorship deal with the BCCI will help KKCL to reach out to millions of fans as it embarks on expanding its retail footprint. KKCL has, so far, been a part of the cricketing arena with on-ground branding.
Commenting on the new partnership, KKCL Joint MD Hemant Jain said, “It is a matter of immense pride for us to be on the India jersey. As a homegrown brand, we are excited to be offered this opportunity to showcase ourselves on one of the most prestigious assets in world sport and we thank our partners at ITW Catalyst for facilitating this partnership with the BCCI. We are looking forward to growing our brand and catering to one of the world’s biggest fan bases. We will be using our network of over 350 stores, 1800 LFS, and 4000+ Multi Brand outlets to bring the Indian jersey to the cricket fans.”