In a major leap for AI-powered web navigation, Opera has announced the launch of its agentic browsing feature, making it the first mainstream browser to integrate AI in a way that directly interacts with web content and automates tasks.
ZDNet describes this innovation as a “paradigm shift in internet usage,” allowing users to browse the web without actively clicking or searching.
How Opera’s AI Agent Works
Unlike traditional AI chatbots, which rely on users typing commands, Opera’s Operator AI is designed to autonomously complete web-based actions. For example, it can:
- Read, analyze, and summarize articles in real time
- Navigate between multiple web pages to collect relevant data
- Make purchases by comparing prices and securing deals
- Fill out forms and applications based on stored preferences
- Plan and book travel accommodations
Essentially, this AI agent acts as an advanced personal assistant, making the browsing experience more intuitive and efficient than ever before.
A Competitive Edge Over Google and Microsoft?
While Google has been integrating AI-driven search tools and Microsoft has incorporated Copilot AI into Edge, neither company has introduced a fully interactive AI browsing assistant like Opera. TechCrunch reports that this move puts Opera ahead of the curve, particularly for:
- E-commerce and online shopping automation
- Personalized content curation
- AI-enhanced research and productivity tools
This development could also push Google Chrome and Microsoft Edge to accelerate their AI browsing initiatives, setting off a new wave of competition in the web browser industry.
The Future of AI Browsing
With Operator AI’s debut, Opera is reshaping expectations for web browsers. The company has hinted at future updates, including deeper voice-command integration and multi-tasking capabilities.
CNET predicts that agentic browsing could become the industry standard, especially for users who rely on automation for daily tasks.
As AI continues to evolve, Opera’s latest move solidifies its position as an innovator, potentially forcing tech giants like Google, Apple, and Microsoft to follow suit.
