Prada has joined forces with Ubisoft to integrate the Prada Linea Rossa fashion line into the outdoor sports playground game that is Riders Republic.
The game invites players to a massive multiplayer playground where they can experience the thrill of outdoor sports in magnificent American National Parks. Players will connect, compete, show off and slay tricks through an exciting range of sports such as biking, skiing, gliding and snowboarding.
Starting February 8th, players will be able to explore the Riders Republic social hub with Points of Interest bedecked with the Prada Linea Rossa colors and immerse themselves in this new themed, exciting experience. Riders will also be able obtain some exclusive outfits by competing in the Shackdaddy Bandits weekly challenges, by completing contracts from the in-game Prada sponsor program or by challenging their friends in a permanent event entitled ‘Prada Beyond The Line’.
With Prada as a sponsor for the remainder of Riders Republic’s Winter Bash season, this cosmetic set will be available to users. To unlock the Prada set, players must collect 40 stars and finish the ‘Beyond The Line’ event. Complete their contracts to unlock cool Prada outfits, a Prada freestyle bike, a Prada freestyle snowboard and FACTION X PRADA Linea Rossa skis. The Wild Stripes outfit from the previous week will be available to buy in the shop with in-game Bucks for the remainder of the season.
Additionally, there’s a Secret Prada Easter Egg hidden somewhere in the world of Riders Republic. After the Season is over on March 16th, the Easter Egg will be set loose and players will have one week to find it and unlock some special rewards.
The Prada Linea Rossa set is also available for sale from the Prada online shop and in-person stores, if you’re interested in copping some sweet looking ski suits and winterwear.
