19th February 2021: Radio City, India’s leading radio network, in a yet another path breaking move, exclusively associated with COLORS one of the most entertaining reality show, Bigg Boss Season 14. As a part of the association, Radio City’s RJ Salil, RJ Ginnie and RJ Karan entered the Bigg Boss house and had a fun interactive session for approximately an hour with the Top 5 contestants; Rubina Dilaik, Rahul Vaidya, Aly Goni, Rakhi Sawant and Nikki Tamboli.
Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “We are extremely elated to have associated with Bigg Boss 14. Radio City has always been a part of content that strikes the right chord with the audience and is an ideal example of integrating two powerful mediums, Radio and TV for creating an impact in the hearts of the audience with engaging content. Our RJ’s have indeed done a wonderful job and I am sure the audience loved our segment. Looking forward to many such associations with COLORS and best wishes to all the contestants battling for the Bigg Boss 14 trophy.”
Radio City RJ’s played an entertaining rapid fire round with the housemates and amused the housemates and the viewers with the integration. The episode was telecasted on COLORS on 15th February. As a part of the promotion on radio, show promos, teasers and capsules were aired across Radio.
Catch the finale episode of Bigg Boss 14 on 21st Feb, 9pm only on COLORS
About Radio City: Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with 19 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.8% and 15.2% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 49, 2020). Radio City Delhi ranks #2 with a 13.1% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 49, 2020).
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in.
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking, and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humor and the concept of agony aunt on the radio with Babber Sher and Love Guru, respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music, and provided a launchpad to budding singers with Radio City Super Singer, the first singing talent hunt on Radio.
Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards, etc. in FY 2019-2020. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.