With the Z Series, we are adopting a new naming convention for our foldable portfolio that shows our commitment to expanding the category to offer a variety of experiences. We chose ‘Z’ for this series because it intuitively communicates the idea of a fold while delivering a dynamic, youthful feel.”
That doesn’t make it any clearer why Samsung went for Z, as the letter V may have been more fitting. Samsung seems to have realized that though, and will now be using the greater than symbol (>) for the unique form factor of its foldable phones. The symbol will likely not be included in the branding.
Samsung suspended shipments of smartphones to Russia in March.