Samsung Electronics unveiled its vision for the future, “Together for tomorrow”, on the sidelines of CES 2022. Keynote speaker Jong-Hee (JH) Han, vice chairman, CEO and head of DX (Device eXperience) division at Samsung, highlighted the company’s efforts to usher in a new age of togetherness, with customizable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.
“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,” said Han. ”These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.”
Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that the company claims inspires Samsung to put sustainability at the heart of everything it does.
How Samsung is working towards the “everyday sustainability” vision
Samsung says that it has been realizing its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.
The company says that its efforts to reduce carbon emissions throughout the production cycle has also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.
To further introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.
In 2021, all of Samsung’s TV boxes included recycled materials. And this year, the company plans to expand the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its Eco-Packaging program, which transforms cardboard boxes into cat houses, side tables and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.
Samsung is also building sustainability into its products. As an example, the company introduced enhancements to its SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night. The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers. By 2025, Samsung plans to make all of its TVs and phone chargers operate on near-zero standby power.