samsung: Samsung’s ‘Neo’ plans to strengthen its ‘leadership position’ in the premium TV market in India

Samsung claims to lead the premium TV segment in India with 50%-plus market share. The company’s portfolio of Lifestyle TVs include The Frame, The Serif and The Sero. Aiming to further strengthen its leadership position in the Indian market, Samsung has launched its new range of Neo QLED TVs in India. Unveiled at Consumer Electronics Show (CES) 2022, the TVs are powered by Samsung’s proprietary Neural Quantum Processor with real depth enhancer which uses artificial intelligence (AI) to show 3D optimised videos. Available at a starting price of Rs 1.49 lakh, the premium TVs allow users to upscale any content to 8K or 4K resolution. At the launch, we got a chance to talk to Mohandeep Singh, senior vice president of Samsung India’s consumer electronics business, about the new TV range and here’s what he has to say.
“With this launch, Samsung aims to take their overall TV market share from 31.7% to 36% by the end of the year. Expecting 25% growth in 2022 that will help the brand reach the 36% market share overall.” said Singh when asked about Samsung’s market share in this segment.
“Samsung was the first to launch an 8K TV in India. Samsung is confident of achieving 5X growth in QLED 8K sales this year. In the overall QLED business, the company is confident of achieving 3X growth this year.” Singh added further.
When asked what makes the Samsung Neo QLED TVs premium and how do they justify the price tag, Singh replied that the TVs come with Quantum Mini LED technology that helps to provide an enhanced luminance scale for a more precise control of display’s brightness. In addition to that the Neo QLED TVs come with a built-in IoT Hub that lets you control multiple smart devices in your home for content curation, video calls, on-screen multitasking and more.
The company aims to double its visibility for Neo QLEDs and educate users about the technology across the country through its strong channel strategy.
Talking about the shift in premium TV buying trends, Singh revealed “Samsung has seen phenomenal growth in the larger screens of 70% growth in 55 inch and above, 110% growth in 65 inch and above and 100% growth in 75 inch and above segments respectively in 2021 over 2020.”
“Growth is coming from both Metro Cities (Delhi, Mumbai, Chennai, Kolkata, Hyderabad, and Bangalore) as well as Tier 2 Cities (Patna, Lucknow, Ludhiana, Surat, Bhubaneswar, Cochin etc.) where upgradation to UHD and QLED is taking place as premiumization is becoming Prevalent” he added further.
The Samsung Neo QLED 8K TVs are available in QN900B (85-inch), QN800B (65- and 75-inch), QN700B (65-inch) models and start from a price of Rs 3,24,990. On the other hand, the 4K models are available in QN95B (55-, 65-inch), QN90B (85-, 75-, 65-, 55-, 50-inch), QN85B (55-, 65-inch) models and are priced starting Rs 1,14,990 onwards.