Star Sports launches first campaign for IPL 2023


Tata Indian Premier League 2023’s television broadcaster, Disney Star-owned Star Sports has launched its first campaign for the league titled ‘Shor on, Game on!’ featuring cricketers Rohit Sharma, Hardik Pandya and KL Rahul.

The first campaign film, created by the company itself, shows “passion, excitement and togetherness of fans watching the league fuel the cricketers to achieve incredulous moments during the tournament.” the company said in a statement.

The campaign shows three different screenings in Mumbai, Lucknow, and Gujarat where neighbourhoods gather to celebrate it.

It added: “The film showcases how among the frenzy and cacophony of these huddles, there are cut-outs of the three players which come to life hearing the massive cheer of their fans, who have gathered around the television sets for what is going to be the start of another grand festival of cricket,” it added.

A spokesperson for the company said, “It is a tribute to fans who fuel the game and breathe life into it. The event is unquestioningly a big-screen phenomenon that is best watched together.“

It said it will add more films featuring cricketers like Virat Kohli, Shreyas Iyer and Ravindra Jadeja along with winners of its contest Fan Banega Star‘.

The league begins at the end of March, with its first match between Gujarat Titans and Chennai Super Kings in Ahmedabad.In the current rights cycle (2023-2027), the Board of Control for Cricket in India will broadcast about 410 matches for which it has sold the media rights for 48,390 crore. Viacom18 outbid rival Disney Star in 2022 to pick up the 5-year digital rights of the IPL with a bid of 23,757.5 crore, while the latter retained TV rights for 23,575 crore.

Catch all the Sports News and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.




Read original article here

Denial of responsibility! TechnoCodex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment