The 40-day boycott of Target is officially underway, as religious leaders and conservative groups urge shoppers to avoid the retailer over its Diversity, Equity, and Inclusion (DEI) policies. The campaign, which started on March 5, 2025, has fueled discussions on corporate social responsibility, consumer activism, and the impact of DEI initiatives in major companies.
The movement was launched by Pastor Jamal Bryant and a coalition of faith leaders who argue that Target’s DEI efforts have gone too far. According to The Independent, Bryant encouraged consumers to abstain from shopping at Target for 40 days as a way to protest the company’s corporate policies and hiring practices.
USA Today reports that the boycott is particularly focused on how DEI initiatives shape hiring, promotions, and corporate culture. Critics claim that these programs discriminate against certain groups in the name of diversity and inclusion, arguing that merit-based hiring should be prioritized over social policies.
In contrast, Target has defended its commitment to DEI, stating that its policies reflect the company’s values and the diverse communities it serves. As noted by CNN, the company remains firm in its stance, emphasizing that equity and inclusion are core principles that will not be compromised.
This is not the first time Target has faced consumer backlash over social issues. In recent years, the retailer has been at the center of multiple controversies, including disputes over Pride merchandise, bathroom policies, and marketing strategies. Newsweek notes that previous boycotts against Target have had limited long-term effects, with the company managing to recover financially despite temporary dips in sales.
However, CBS News highlights that the 40-day boycott campaign has gained traction on social media, with thousands pledging to abstain from shopping at Target. Some believe the public pressure could push the retailer to reassess its corporate policies, while others see it as another failed attempt to influence large-scale business decisions.
Time suggests that the success of the boycott will depend on consumer behavior, as well as whether alternative retailers capitalize on the controversy. With millions of customers loyal to Target, it remains to be seen if the movement will make a lasting impact or fade away as other high-profile boycotts have in the past.
For now, the 40-day boycott of Target is yet another example of how corporate values and consumer activism continue to shape the business landscape in America.
