The Balance of Tech Innovation and The Creativity in Digital Marketing: ET Catalyse – Episode 22 – The Economic Times Video

Digital marketing is a rapidly changing space where one year is equivalent to seven years in digital, as Prashant Puri from AdLift rightfully puts it when describing the dynamic nature of the medium. Technological innovation and digital marketing have always gone hand in hand, as technology plays a key role in how digital marketing evolves every few years with emphasis on new methods of customer targeting, acquisition and now even creativity and content. In the latest episode of ET Catalyse, Deepak Ajwani, Editor at ET Digital; speaks to Prashant Puri, CEO and Co-Founder of AdLift, and Hiren Shah, Founder of Vertoz, on how technology’s role is changing when it comes to targeting, acquisition, acquiring data and also triggering the emotional response in a consumer.ET Catalyse provides a platform for in-depth conversations and associations with some of the most notable names in advertising, marketing, technology, and digital media.