When you are looking to build up an online following, it is crucial to have a solid understanding of what draws people in and makes them click on your content.
There is an endless amount of content being passed around in the digital sphere on a daily basis. It can seem nearly impossible to make your content stand out, but it is easier than you think.
Putting links in strategic locations, creating engaging content and adding extras like photos, videos and keywords are just the things to get you and your content more attention.
Getting the clicks
Here are some of the best ways to help you get more clicks:
1.Blog or article links. Proper placement of your link in a blog or article is important. The reality is that many users do not read full blog posts – they read maybe the first several paragraphs, scan the rest, then click away. If you are using third party sites to promote your content, remember that it is important to place a link to your blog or to whatever content you are promoting in the first two paragraphs of the piece.
2.Be interesting and relevant. With heaps of information at their fingertips, many users can be overwhelmed. To stand out you need to create content that is interesting and that shows readers the value in your content – quickly. These are two of the keys that will move people to click to learn more.
3.Be visual. The days of text-only online content are done. Photos and videos are a must when you are sharing on social media and when you are producing or improving your blog. Remember the old adage: don’t tell them, show them. A captivating image or video can draw readers in and get them to follow the link to find out more. But remember not to give away too much or they will move on. Provide just enough to pique their interest.
4.Know when to share. You may have the best content, a captivating visual element and a proper link placement, but if you share when your contacts aren’t online, it will all be a moot point. Knowing when to post on each social media platform will help you get more clicks of your link.
5.Use keywords. If you are looking to expand your reach, you’ll need to use terms and keywords that other users will find easily. Think about the words you would use if you were searching out the topic on a search engine. Find a way to include those words in your content. It is also important to use the top terms in any social media posts you send out.
Turn clicks into cash
If you are able to create clickable content, why not consider monetizing your efforts? New platforms like ConnectPal have made it simple and easy to make a legitimate source of income from your content. Anyone can set up a ConnectPal profile page, create quality content and invite others users to subscribe. Users are able to set their own price for subscribers. So, you can charge as little or as much as you want. In the end, those who create clickable content are most successful on the platform.