‘Underdog’ to ‘Top Dog’, N Chandrasekaran hails Tata Motors’ turnaround

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From being an “underdog” five years ago to becoming one of the “top dogs” in the industry has been a phenomenal turnaround for the local passenger vehicle business at Tata Motors, N Chandrasekaran, chairman and the head of Tata Sons, told the automotive company’s staff at the traditional annual interaction on Friday.

It is an annual ritual for the chairman to address the employees and kick off the financial year at Tata Motors with a review of the year gone by – and what lies ahead – from the green lawns of the plush Lake House in Pune.

This time, both N Chandrasekaran, current chairman, and Ratan Tata, chairman emeritus, were not physically present at the venue.

Chandrasekaran applauded the PV leadership team for reviving a dying business and giving it the energy to become a leader. Despite constraints of the chip crisis, Tata Motors posted record annual sales of 370,000 units in FY22, posting a whopping growth of 67%. Chandrasekaran said that “procurement of semiconductor chips throughout this crisis could be a separate case study”.

The chief of human resources read out Tata’s note, which stated: “I couldn’t be there (in person)… but the business has delivered a great turnaround… I hope Tata Motors becomes a great technology company; straddling many segments.”

Tata Motors didn’t comment in response to ET’s mailed queries on the Chairman’s interaction.

Chandrasekaran recalled a stormy, intense meeting on July 9, 2017, after which a series of turnarounds were achieved over five years.

“Be it in engineering, financial health management, working with unions, market share focus and creating a product pipeline,” he said, recalling the turnaround journey for the division that was on the verge of being closed down. “We were not even the underdogs,” he told employees.

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