March 14, 2025, 03:40 AM PDT – Versace announced on March 13, 2025, that Donatella Versace will step down as the brand’s creative director, a position she has held since 1997, following the death of her brother, Gianni Versace. The luxury fashion house, founded by Gianni Versace in 1978, confirmed the transition in a statement, marking a new era for the company.
Donatella Versace, 69, will assume the role of chief brand ambassador, effective immediately, as reported by AP News. In this capacity, she will dedicate her efforts to Versace’s charitable and philanthropic initiatives while continuing to represent the brand globally, according to The New York Times. The decision follows speculation about a potential acquisition of Versace by the Prada Group, though no final agreement has been reached, per BBC News.
Dario Vitale, formerly the design and image director at Prada-owned Miu Miu, has been named Versace’s new creative director, effective April 1, 2025, as detailed by The Guardian. This appointment marks the first time an individual outside the Versace family will lead the brand’s creative direction, following Donatella’s tenure, which solidified Versace’s reputation for bold, iconic designs. Notable moments include the jungle dress worn by Jennifer Lopez in 2000 and the butterfly dress worn by Britney Spears, as highlighted by Yahoo! Entertainment.
Donatella Versace paid homage to her brother, Gianni Versace, in her statement, crediting his vision as the foundation of the brand’s success, per The Guardian. She expressed optimism about Vitale’s leadership, emphasizing continuity and innovation for Versace’s future. The transition aligns with the brand’s strategic efforts to maintain its position in the global luxury fashion market.
Additional information about Vitale’s vision and Versace’s upcoming collections will be provided as the transition progresses.
