March 19, 2025, 08:00 AM PDT – WhatsApp, part of Meta Platforms, plans to reduce the number of broadcast messages users and businesses can send to lower spam, as reported on March 18, 2025. This step aims to make the platform safer and less crowded for people.
WhatsApp will limit broadcast messages, which allow one sender to reach many contacts, to stop unwanted spam, per TechCrunch. The specific caps aren’t clear yet, but the change targets businesses sending too many ads or scams, as noted by Digital Trends. This could mean fewer messages from companies or groups, according to Markets Insider. The aim is to shield users from phishing and fake deals, as reported by The Weekly Journal.
Spam on WhatsApp has increased, with fake messages posing risks like data theft, per Digital Trends. The new rules will encourage businesses to use WhatsApp’s Business Accounts for better messaging, as noted by TechCrunch. This could help people feel more secure and focus on real conversations, according to Markets Insider.
The change might bother some businesses that depend on broadcast messages for sales, but WhatsApp says it will build user trust, per The Weekly Journal. It could also guide other apps in fighting spam, as reported by TechCrunch. Some question if the limits will work or frustrate users, but the focus is on safety.
What’s ahead? This could shift how people use WhatsApp. I’ll track news to see how the changes affect users, businesses, and spam on the app.
