The Board of Control for Cricket in India (BCCI) has signed Dream11, CEAT Tyres and Amul as partners for the upcoming Women’s Premier League (WPL) for three seasons from 2023 to 2025. Dream11 will be the ‘official fantasy partner’ while CEAT Tyres will be the ‘official strategic timeout partner’. Amul will be the ‘official beverage partner’.
Earlier, the BCCI had roped in Tata group as the title sponsor of the WPL till 2027. The WPL title sponsorship will be leveraged by Tata group companies, Tata Capital and Tata Motors.
“There is rising interest in the inaugural edition of the Tata Women’s Premier League,” BCCI secretary Jay Shah said. “New partners coming on board is a testament to the quality and popularity that the tournament is set to garner amongst the fans and other stakeholders. We are sure that the league will provide ample opportunities for players to showcase their class and talent.
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