Earlier this week, Xiaomi announced its new Mi CC9 smartphone that comes with a glaring copy of Apple’s popular Memoji feature, called “Mimoji.” However, the company sents out a press release refuting claims that it copied Apple. But today, the company accidentally published the Apple Memoji ad on the official products page of its upcoming Mi CC9 smartphone.
This change has been first discovered by a Weibo user who shared this news on Social media sites. These Apple ads were not only listed on the Xiaomi’s official product page but also these ads were found on e-commerce sites including JD.com and Suning, alongside Xiaomi’s official Mimoji graphics.
Just after this report goes viral, Xiaomi’s public relations general manager, Xu Jieyun responded on Weibo that the e-commerce mix-up was caused by staff “uploading the wrong content.”
The same Weibo user also highlighted a comment made by Jony Ive who shared his frustration about Xiaomi back in 2014 in a Vanity Fair interview:
“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest, the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
This is not the first time that Xiaomi has been found copying Apple’s products and ideas. Other examples of this same kind of thing include Xiaomi’s Mi 9 smartphone bearing a striking resemblance to the iPhone X when it was released last year. Earlier this year, Xiaomi also unveiled its AirDots product that looked like an AirPods knock-off.
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