Zynga, the makers of FarmVille, has announced a series of new games for their 2019 lineup, which includes Game of Thrones, Harry Potter and Star Wars games.
FarmVille has earned a lot of revenue for Zynga before, but later, its slope has started to go downsides. Zynga made another original game titles but it did not make a good job considering the peak that the FarmVille game has reached before.
Gibeau, the Chief Executive of Zynga has admitted that “the hardest thing to accomplish in a mobile game launch is generating an audience”. After developing some plans, the company has decided to jump into already popular titles. He explained the importance of this, “When you run an ad that says ‘Star Wars,’ it’s more effective than an ad that says ‘Space Wars,’” Gibeau said.
To implement that plan, Zynga has made multi-product licensing agreement with Disney to develop a new Star Wars game. The game is already in a development pace and is expected to be released in 2019, aside from that, the company is also planning for its second new game in the future.
Zynga is also on its plan to develop a Game of Thrones games. To acquire the rights to develop and publish two new mobile games of this title, Zynga has made a licensing agreement with HBO. The first Game of Thrones title will be a Social Slots mobile game according to Zynga, and it is expected to be launched in the second half of 2019, while the other one is yet to be revealed.
And lastly, Zynga has also made a new licensing agreement with Warner Bros. Interactive Entertainment. The company will also develop and publish a new Harry Potter Match-3 mobile game. Just like the first Game of Thrones title, the Harry Potter Match-3 mobile game is also expected to be released on the second half of 2019.
So wrapping up, this game titles has a big chance to gain a great revenue for Zynga, considering that it is already popular enough to get a huge crowd of audiences. So stay tuned with TechnoCodex and we will bring you all of its updates.
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